Rebranding Package

Description

Overview

Markets evolve. Audiences shift. Businesses grow. A brand that once served its purpose may now limit your potential.

At BorderlineCo, we believe a rebrand is more than a new logo — it’s a rebirth of your business identity. Our Rebranding Package is a comprehensive, strategic process that aligns your visual identity, brand narrative, and communication with your current reality and future goals.

We dig deep to understand what your brand really stands for — and then rebuild it to reflect your growth, values, and ambitions.

What’s Included

✔️ Brand Discovery & Audit
— We evaluate your current brand, identify strengths, gaps, and repositioning opportunities.

✔️ Naming (if needed)
— Optional renaming process for brands requiring a fresh start.

✔️ Color Palette Redesign
— A refined selection of brand colors that communicate your new personality.

✔️ Logo Redesign
— Modern, versatile, and timeless. Delivered in multiple formats for all uses.

✔️ Typography System
— Defined type hierarchy and font families for digital and print applications.

✔️ Updated Brand Guidelines
— A complete Brand Book documenting your refreshed visual identity and tone of voice.

✔️ Reintroduction Strategy (Optional Add-on)
— Guidance or creative support on how to communicate your rebrand publicly.

Why This Service Matters

Rebranding is a strategic leap — not a cosmetic update. Whether you’re entering a new market, pivoting your services, or modernizing a legacy brand, this package ensures every detail reflects your current direction and elevates your perceived value.

We help you shift perceptions while staying authentic to your essence.

Who This Is For

• Established businesses seeking to modernize and reposition
• Brands with outdated visuals or unclear identity
• Organizations merging, expanding, or shifting audiences
• Entrepreneurs looking to elevate their market presence

Delivery Timeline

3 to 4 weeks
(Includes a collaborative process with feedback checkpoints and two revision rounds.)