Brand Guidelines (Brand Book)

Description

Overview

A powerful brand isn’t built by chance — it’s built by consistency. Your Brand Guidelines serve as the blueprint for everything your brand communicates visually and verbally.

At BorderlineCo, we create a professional, easy-to-use Brand Book that aligns design, tone, and purpose across teams, platforms, and campaigns. Whether you’re onboarding a new designer, briefing a marketing agency, or scaling your business, this guide becomes your brand’s compass.

It transforms scattered assets into a unified system. And more importantly, it ensures every expression of your brand feels intentional, cohesive, and unmistakably you.

What’s Included

✔️ Logo Usage Rules
— Clear instructions for sizing, spacing, placement, and what not to do.

✔️ Color Palette Applications
— Hex, RGB, and CMYK codes, plus visual examples of usage.

✔️ Typography Guidelines
— Font families, hierarchy rules, and examples of proper usage.

✔️ Visual Elements
— Patterns, icons, graphic styles, and their correct usage.

✔️ Photography Style Guide
— Direction on tone, composition, and editing style.

✔️ Tone of Voice & Messaging Guide
— Defines your brand personality and key copy principles.

✔️ Downloadable PDF Format
— Easy to share with your internal team or external collaborators.

Why It Matters

Brand equity is built through repetition and recognition. A Brand Book eliminates guesswork, keeps your visuals sharp, and your message aligned — no matter who’s working on your brand.

This is the bridge between strategy and execution. From social posts to investor decks, your brand will always speak the same visual and verbal language.

Who This Is For

• Established brands looking to scale without diluting their identity
• Startups ready to hand off brand assets to growing teams
• Design or marketing teams working across multiple platforms
• Businesses seeking professional brand consistency across markets

Delivery Timeline

2 weeks
(Includes two rounds of revisions to ensure every detail is aligned with your brand vision.)