Description

🧭 Overview

A clear brief saves time, money, and headaches.

The Creative Brief Document is a detailed, strategic roadmap that defines the objectives, audience, tone, format, timeline, and more — ensuring every stakeholder is aligned before execution begins.

It brings clarity, direction, and a shared vision to any project.

📄 What’s Included

✔️ Project Goals & KPIs
✔️ Target Audience Breakdown
✔️ Key Messages & Core Concept
✔️ Deliverables, Format & Platforms
✔️ Timeline & Budget Outline
✔️ Creative Tone & Style Direction
✔️ Client Restrictions & References

💡 Why It Matters

A strong brief prevents miscommunication, revisions, and delays.
Whether you’re starting a video, brand, website, or campaign — this is your compass.

👥 Who This Is For

• Creative teams starting a new project
• Marketing agencies needing a client-approved roadmap
• Businesses working with freelancers or external partners