Visual Identity (Logo & Color Palette)

Description

Overview

Your brand’s visual identity is the first impression — and we make it unforgettable. This service goes beyond just “making a logo.” It’s about crafting a full identity system that captures your values, speaks to your audience, and positions you distinctly in your market.

At BorderlineCo, we create design systems that are not only visually compelling but strategically grounded. Our design process is collaborative, intentional, and tailored to your brand’s DNA. Every visual element is backed by rationale — nothing is left to chance.

What’s Included

✔️ Logo Design (Primary & Secondary Versions)
— Custom-designed logos with versatile applications in mind: from digital to print.
✔️ Color Palette (Primary & Accent Colors)
— Thoughtfully selected to convey your brand’s personality, mood, and market fit.
✔️ Typography Recommendation
— Fonts that complement your logo and enhance your message clarity.
✔️ Visual Direction Board
— A reference board with mood, textures, and visuals that define your brand world.
✔️ Basic Usage Guide
— A concise brand guideline PDF showing how to apply your logo and colors correctly.

Why it Matters

Strong visual identity builds trust, professionalism, and emotional resonance. Whether you’re launching a new brand or refreshing an existing one, a cohesive design system is essential for marketing success.

Who This Is For

• Startups that want to launch with a strong visual presence
• Entrepreneurs looking to build a credible, modern brand
• Brands in need of a fresh, strategic rebrand
• Creative founders ready to tell their story through design

Delivery Timeline

2–3 weeks
(Timeline may vary based on revision rounds and feedback responsiveness.)