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Our Origin

BorderlineCo was born from one powerful idea: bring together the most talented creatives, strategists, and technicians in the digital marketing space — from designers and videographers to campaign managers and web developers. What started as a vision from one of our founders, Luis, quickly transformed into something much greater: a collective of passionate professionals united by creativity, trust, and results.

We are a binational digital agency (Mexico – U.S.) rooted in collaboration and purpose. Our team doesn’t just execute tasks; we become an extension of your brand. We strive to build long-term relationships with our clients by making them feel seen, heard, and truly at home.

Who We Are

We are not your typical marketing agency.

We are a community.

A creative powerhouse.

A dedicated crew that works shoulder to shoulder — not only with each other, but with the brands we serve.

We believe in the power of trust, aesthetics, and strategy. And we bring it all together to help brands connect, grow, and lead with clarity.

We are a binational digital agency (Mexico – U.S.) rooted in collaboration and purpose. Our team doesn’t just execute tasks; we become an extension of your brand. We strive to build long-term relationships with our clients by making them feel seen, heard, and truly at home.

Our People

Luis

CEO & Co-Founder

The original spark behind Borderline. A visionary who transforms ideas into full-scale operations with strategic insight and passion.

Ariz

General Director & Project Manager

The heart of the operation. Ariz leads teams, timelines, and creative vision with flawless execution and attention to detail.

Beto

Finance Director

The backbone of structure. Beto ensures that our ideas are scalable and sustainable, combining precision with flexibility.

Carlos

CEO & Co-Founder

Sales & Key Account Management: The bridge between vision and execution. Carlos builds trust with clients, making sure every detail reflects their goals.

Creative & Content Team

Apolo

Creative Director & Editor

The mind behind the message. Apolo translates abstract ideas into visually stunning realities.

Ivanna

Social Media Manager & Community Builder

Strategy meets soul. Ivanna brings brands to life on social, building loyal communities with every post.

Betty

Lead Designer

Pixel-perfect and emotionally smart. Betty’s work blends beauty, brand voice, and visual storytelling in every design.

Production & Media Crew

  • Our production team follows the same values as our creative process: structure + artistry.

    • Executive Producer: Secures time and resources to make each project a reality.
    • Line Producer: Breaks down scripts, manages budgets, hires crew, and oversees logistics.
    • Assistant Producer (PA): The multitasker that keeps everything on schedule and in motion.

    Direction

    • Director: The creative lead. Shapes the storytelling, tone, and final vision.
    • Assistant Director: Translates the script into action by coordinating every department.

    Camera & Lighting

    • Director of Photography (DP): Transforms narrative into stunning visual language.
    • Camera Operator: Responsible for capturing each frame with precision.
    • Gaffer & Assistants: Masters of light, mood, and technical lighting set-up.

    Art Department

    • Art Director: Designs the physical world of each scene — from props to color palettes.
    • Art Assistant: Provides references, materials, and mood boards for aesthetic cohesion.

Our Methodology

  • We work through a rigorous creative and operational structure to bring consistency and excellence:

    Creative Documents & Planning

    • Creative Brief: Aligns vision, goals, and audience.
    • Storyboard & Scripts (Literary + Technical): From story to shot list — nothing is left to chance.
    • Production Folder & Breakdown Sheets: Detail every aspect of logistics, cast, and budget.
    • Shooting Plan: Organizes production day with efficiency.
    • Image Release Forms: Ensure everything is legally aligned.

What We Do

  • From ideation to final delivery, we offer a 360° marketing solution tailored for modern brands:

    • Branding & Rebranding
    • Web Design & E-commerce
    • Photography & Video Production
    • Social Media Strategy & Management
    • Advertising Campaigns (Meta, Google, Influencer Marketing)
    • Creative Document Development
    • Content Calendars & Automation
    • Flyers, Presentations & Corporate Materials

How We Work

  • We believe in structure that inspires freedom.

    Every project begins with discovery, followed by collaborative planning and iterative execution. We’re obsessed with clarity, timelines, and making sure your brand voice is never diluted.

    We use tools like Monday, Canva, Adobe Suite, DaVinci, Artlist, and more — backed by a human team that knows how to move fast without sacrificing quality.

Our Philosophy

  • We don’t just build campaigns — we build confidence.
    We don’t just deliver content — we deliver clarity.
    We don’t just manage brands — we nurture them like our own.

    We’re not outsiders.
    We’re not contractors.
    We’re BorderlineCo. And once you join us, you’re family.